Krutch is the first Prescriptive AI Sales System designed to deliver predictable revenue by unifying, streamlining, and scaling your sales process. It benefits your sales team by eliminating the administrative burden and inconsistent processes that cause deals to stall. Instead of improvising, every sales professional is empowered with a single source of truth for their sales playbook and clear, data-driven next steps, freeing them up to focus on high-value conversations and building strong client relationships.
Krutch is designed to integrate seamlessly with your existing sales tech stack. Our software acts as an aggregator of your deal data wherever it may reside, connecting with popular CRM, communication, and other sales enablement platforms through one-click integrations. This ensures that all critical deal information is readily accessible and in one place, providing a complete and unified view of all your deal data without requiring your team to switch platforms or replace your current tools.
Yes. The Codification™ pillar of the Krutch Precision Framework™ is specifically designed to capture and structure your team's unique sales process. We transform your best practices, playbooks, and methodologies into a clean, enforceable system that every rep can follow. This ensures your team can maintain its unique, successful approach while gaining the benefits of a repeatable, scalable, and data-driven sales motion.
Krutch facilitates team collaboration by creating a unified platform for sales content and strategy. It eliminates disjointed processes and ensures that every member of the team is working from a single, consistent playbook. The Coaching Insights™ pillar gives managers real-time, actionable insights, enabling more effective one-on-one meetings, while a shared understanding of the pipeline accelerates deal cycles through intelligent, collaborative tools.
Krutch helps you manage your sales team by providing real-time, actionable insights that empower you to be a true coach rather than just a manager. With the Krutch Precision Index™ and Revenue Transparency™, you can move beyond gut feelings and gain complete clarity on every deal’s health. This allows you to quickly identify deals at risk, see where reps need guidance, and make proactive, informed decisions to keep your entire pipeline on track.
The Krutch Precision Framework™ is the core system that makes predictable revenue possible. It is not just a list of features, but a system designed to codify, enforce, and predict. It’s built on five core components—Codification™, Gold Data Standard™, Next-Step Engine™, Coaching Insights™, and Revenue Transparency™—which all work together to transform a fragmented sales process into a unified, repeatable, and scalable sales engine.
Krutch utilizes AI to assist you in closing deals through its Next-Step Engine™, the core of our prescriptive AI. The engine analyzes real-time deal data to provide every rep with the next best action, telling them exactly what to do and when to do it. This prescriptive guidance, combined with the Commitment Score™ for every deal, keeps momentum, prevents deals from stalling, and ensures your team is always focused on the most impactful actions to drive revenue.
While platforms like Clari and Gong are made to document, forecast, and provide conversational intelligence, Krutch is fundamentally different because it is prescriptive, not just descriptive. We don't just tell you what happened in a deal or what might happen; our AI tells you exactly what to do next. This proactive, enforceable guidance closes the gap between insight and action, giving your team a clear, reliable path to revenue that eliminates improvisation and guesswork.
Krutch is committed to handling data with the utmost security and privacy. Our platform operates with strict security protocols to ensure your data is protected. When partners provide data for the AI Steering Committee, it is provided as anonymized sales data, ensuring that your sensitive information remains secure. We operate under strict NDAs and security agreements, ensuring all data is handled with the highest level of care.